Sunday 20 July 2014

Sabyasachi Mukherjee


Sabyasachi Mukherjee

PROFILE


Summer of 1999, Sabyasachi Mukherjee graduated from the National Institute of Fashion Technology, India with three major awards. Four months later, Sabyasachi started his eponymous label which began with a workforce of just three persons. Over the years, he has successfully built a clothing brand which has a very strong social perspective. Quick to understand the demands of the Indian market, Sabyasachi has created a brand that has represented a comfort zone to global Indians and remained undestroyed through major socio-economical-political changes.






Early 2001, Sabyasachi won the Femina British Council’s most outstanding young Designer of India award,  which took him to London for an internship with Georgina Von Etzdorf, an eclectic designer based in Salisbury. Returning home with edgier ideas, Sabyasachi started retailing at all major stores in India.




In 2002, Sabyasachi participated at the India Fashion Week where his debut collection earned him  rave reviews from the national and international press. On a cover by Women's Wear Daily, considered the most coveted international trade magazine, he was reckoned as the future of Indian fashion.




Sabyasachi Collections

Sabyasachi collections are characterized by sophistication, royalty and elegance. He has himself described his collections as a revival of the ancient and the medieval imperial elegance.
Sabyasachi sarees and Sabyasachi Lehengas are usually seen to have off beat and understated colors that are brought alive by highly detailed embroidery and work. Sabyasachi has admitted that his work is an ode to the unusual, the non-commercial and to the path less taken.
Sabyasachi Mukherjee launched his designer label as soon as he passed out of the National Institute of Fashion Technology, Kolkata in 1999. With 3 major awards already in his kitty, the designer started out with a workforce of just three people. His designs and the brand has always stood for and honoured Indian traditions and textiles to a great extent. Sabyasachi built his brand over the years with concern for the Indian market, as well as global Indians. In 2001, he won the Femina British Council’s ‘Outstanding Young designer of India’ award, which opened doors to an internship in London with the eclectic designer Georgina Von Etzdorf. Sabyasachi returned home with brighter design ideas and started retailing his brand at all major stores in the country. - See more at: http://www.metromela.com/designers/sabyasachi/#sthash.aeEBB5yd.dpuf
Sabyasachi Mukherjee launched his designer label as soon as he passed out of the National Institute of Fashion Technology, Kolkata in 1999. With 3 major awards already in his kitty, the designer started out with a workforce of just three people. His designs and the brand has always stood for and honoured Indian traditions and textiles to a great extent. Sabyasachi built his brand over the years with concern for the Indian market, as well as global Indians. In 2001, he won the Femina British Council’s ‘Outstanding Young designer of India’ award, which opened doors to an internship in London with the eclectic designer Georgina Von Etzdorf. Sabyasachi returned home with brighter design ideas and started retailing his brand at all major stores in the country. - See more at: http://www.metromela.com/designers/sabyasachi/#sthash.aeEBB5yd.dpuf
Sabyasachi Mukherjee launched his designer label as soon as he passed out of the National Institute of Fashion Technology, Kolkata in 1999. With 3 major awards already in his kitty, the designer started out with a workforce of just three people. His designs and the brand has always stood for and honoured Indian traditions and textiles to a great extent. Sabyasachi built his brand over the years with concern for the Indian market, as well as global Indians. In 2001, he won the Femina British Council’s ‘Outstanding Young designer of India’ award, which opened doors to an internship in London with the eclectic designer Georgina Von Etzdorf. Sabyasachi returned home with brighter design ideas and started retailing his brand at all major stores in the country. - See more at: http://www.metromela.com/designers/sabyasachi/#sthash.aeEBB5yd.dpuf


















1 comment:

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